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This web site had the following in the web site, "Arrow Awards has been serving the community for over 30 years and can help you with all of your recognition needs." Our analyzers noticed that the web site stated " Arrow Awards builds custom made trophies and carries resins for any event you can imagine." The Website also said " There are so many choices to select from. Call or come into our showroom to check out our products. Plaques, Acrylics and Engravable Awards. Custom made professional plaques, acrylics and unique awards at competitive prices. Personalize your special occasion with engraving and other creative options." The website's header had Arrow awards as the most important optimized keyword. It is followed by trophies, plaques, and clocks which isn't as highly ranked as Arrow awards. The next words az-arrowawards.com uses is gifts. medals was included and will not be understood by search crawlers.